Sr Sales Development Representative (SDR)

The Sr Sales Development Representative at Innodata is responsible for identifying and prospecting for new opportunities and this role is critical in supporting Innodata as a sales development representative. Your work focuses on outbound sales strategy, and you confidently share our managed service offerings across Traditional AI and Generative AI with outside prospects. This member needs to be highly organized, and you'll spend a lot of time making cold calls, preparing lists and lead generation is your main responsibility, moving leads through a sales pipeline. You provide positive insights as a product knowledge specialist.

Key Responsibilities

• Lead Generation & Prospecting: Proactively engage with prospective clients, identify and qualify sales opportunities, and generate interest in Innodata’s managed services in both traditional AI (NLP, OCR, ASR) and GenAI (RLHF, Model Safety, SFT)

• Market Research & Intelligence: Understand the competitive landscape, identify target industry segments, and stay informed of industry trends.

• Collaboration with Sales Leader: Partner with a senior member at Innodata to strategize on lead quality and conversion, ensuring a seamless hand-off for qualified opportunities.

• Pipeline Management: Maintain accurate records of activities in salesforce, manage lead and account data, and monitor progress against sales metrics.

• Outbound Campaigns: Develop personalized email, phone, and LinkedIn outreach to effectively engage prospects and build a strong pipeline.

• Performance Optimization: Continuously refine outreach techniques and adopt best practices to enhance prospecting success.

Required Experience

• Industry Knowledge: 2-3 years in an SDR role in previously company.

• Proven Track Record: Demonstrated success in generating leads, meeting or exceeding KPIs, and helping drive revenue growth.

• CRM and Sales Tools: Proficiency in salesforce and experience with prospecting tools (Sales Navigator, Outreach.io, etc.).

Key Skills

• Communication & Interpersonal Skills: Excellent written and verbal communication skills to effectively engage senior members across data science, machine learning, and AI decision-makers.

• Prospecting Techniques: Skilled in cold calling, email campaigns, and leveraging social media platforms like LinkedIn for prospecting.

• Analytical Mindset: Ability to analyze data, evaluate prospect engagement metrics, and adjust strategies based on insights.

• Time Management & Organizational Skills: Proven ability to handle multiple accounts, leads, and follow-ups simultaneously.

• Strategic Thinking: Ability to understand client needs and pain points, positioning Innodata’s value proposition effectively.

Personal Attributes

• Customer-Centric Mindset: Empathetic, with a focus on understanding the customer’s perspective and building rapport.

• Self-Motivated & Goal-Oriented: Demonstrates a drive for success, with resilience and an entrepreneurial spirit to pursue and achieve challenging targets.

• Adaptability: Comfortable in a fast-paced, evolving environment, with a positive attitude toward learning and adapting to new tools and approaches.

• Team Player: Strong sense of collaboration and willingness to share insights with the team to improve overall performance.

Educational Background

• Bachelor’s degree in computer science or engineering

• Understanding of data labeling, annotation for traditional AI and GenAI projects is a plus.

Salary Range: $85,000 - $100,000 USD

Salary rates at Innodata vary depending on a wide array of factors, which may include but are not limited to the role, skill set, educational background and geographic location.

We are an equal opportunity employer committed to fostering an inclusive, respectful, and diverse workplace. We welcome and encourage applications from individuals of all backgrounds and are dedicated to employment equity and building a team that reflects the diverse communities in which we live and operate.  

In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations throughout the recruitment and selection process. If you require an accommodation, please let us know, and we will work with you to meet your needs. 

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