Vice President of Marketing

About Innodata

Innodata is a global data engineering services company helping the world’s leading enterprises and Big Tech companies power their AI initiatives. From data annotation and enrichment to model evaluation and fine-tuning, we support end-to-end AI lifecycle operations—at scale. Our clients include five of the “Magnificent Seven” tech giants, and our work fuels some of the most advanced generative AI systems on the planet.

The Role

We’re looking for a Vice President of Marketing to lead Innodata’s global marketing strategy and execution, with a core mandate of driving pipeline through qualified inbound demand and strategic sales enablement. You’ll own the entire marketing function—including paid media, SEO, content, events, ABM, and web—and lead a growing global team.

You’ll report directly to the CRO and partner closely with Sales, Product, and Executive Leadership to scale revenue, amplify brand visibility, and position Innodata as a go-to provider for generative AI services and data engineering solutions.

Key Responsibilities

1. Demand Generation Strategy

   a. Own and scale a multi-channel demand generation engine, including paid search, paid social, SEO, content syndication, ABM, events, and strategic partnerships.

   b. Increase marketing-sourced and influenced pipeline across enterprise and strategic accounts.

2. Team Leadership & Budget Ownership

   a. Build and lead a high-performance, cross-functional marketing team; oversee global operations, hiring, and development.

   b. Own and optimize the entire marketing budget, allocating spend to drive pipeline efficiency and ROI.

3. Sales Enablement & GTM Execution

   a. Partner with Sales to develop effective enablement tools, messaging, and content to accelerate deal velocity and improve win rates.

   b. Oversee creation of customer-facing assets, case studies, pitch decks, and industry-specific collateral.

4. Brand Positioning & Messaging

   a. Refine Innodata’s brand narrative and GTM messaging to reflect its leadership in GenAI and data annotation services.

   b. Ensure consistency across web properties, campaigns, PR, analyst relations, and social channels.

5. Analytics & Board-Level Reporting

   a. Establish and report on key KPIs—pipeline, MQLs, CAC, conversion rates, attribution—to Executive Leadership and the Board.

   b. Use data to continuously test, optimize, and evolve marketing strategies and spend.

Qualifications

1. 10+ years of experience in B2B SaaS or enterprise technology marketing, including 3+ years in a leadership role.

2. Proven track record of scaling demand generation programs that drive revenue growth and pipeline creation.

3. Domain experience in AI/ML, data annotation, or generative AI services is required.

4. Deep knowledge of marketing channels including SEO, SEM, paid social, events, and ABM.

5. Strong experience partnering with enterprise sales teams and enabling go-to-market motions.

6. Exceptional leadership, communication, and cross-functional collaboration skills.

7. Metrics-driven mindset with experience reporting at the Board level.

Salary Range: $200,000 - $225,000 USD

Salary rates at Innodata vary depending on a wide array of factors, which may include but are not limited to the role, skill set, educational background and geographic location.

We are an equal opportunity employer committed to fostering an inclusive, respectful, and diverse workplace. We welcome and encourage applications from individuals of all backgrounds and are dedicated to employment equity and building a team that reflects the diverse communities in which we live and operate.  

In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), we are committed to providing accommodations throughout the recruitment and selection process. If you require an accommodation, please let us know, and we will work with you to meet your needs. 

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