Sales Enablement Specialist

Department: Marketing

Reports to: Senior Marketing Manager

Location: Remote (U.S. Preferred) / Must work 9 am-5 pm ET

Employment Type: Full-Time

Who we are:

Innodata (NASDAQ: INOD) is a leading data engineering company. With more than 2,000 customers and operations in 13 cities around the world, we are the AI technology solutions provider-of-choice to 4 out of 5 of the world’s biggest technology companies, as well as leading companies across financial services, insurance, technology, law, and medicine.

By combining advanced machine learning and artificial intelligence (ML/AI) technologies, a global workforce of subject matter experts, and a high-security infrastructure, we’re helping usher in the promise of clean and optimized digital data to all industries. Innodata offers a powerful combination of both digital data solutions and easy-to-use, high-quality platforms.

Our global workforce includes over 3,000 employees in the United States, Canada, United Kingdom, the Philippines, India, Sri Lanka, Israel and Germany. We’re poised for a period of explosive growth over the next few years.

About the Role 

Innodata is searching for a highly motivated, strategic, and creative Sales Enablement Specialist who will be responsible for building, optimizing, and scaling our sales content and readiness programs. This key role acts as a bridge between Marketing and Sales, ensuring that our go-to-market teams have the content, tools, and insights necessary to articulate Innodata’s value throughout the entire customer journey.

The ideal candidate for this position possesses hands-on experience in developing impactful sales collateral, managing enablement resources, and working cross-functionally to enhance sales performance. This individual will collaborate closely with the content team, fostering alignment and partnership on content strategy and execution.

Exceptional storytelling skills, a strong grasp of the B2B sales process, and the ability to translate complex technical solutions into engaging, buyer-centric narratives are essential for success in this role.

Key Responsibilities 

Sales Enablement Strategy

• Develop and implement a comprehensive sales enablement plan that aligns with both marketing and sales objectives.

• Collaborate with sales and leadership teams to identify gaps in knowledge and content throughout the sales cycle.

• Set clear metrics and KPIs to evaluate the effectiveness of enablement initiatives, including content usage, training completion, and their impact on win rates and pipeline growth.

Content and Collateral Development

• Act as the primary creator and curator of sales content, working in partnership with the Senior Marketing Manager.

• Establish and manage a centralized repository of sales collateral, such as presentation decks, sales plays, one-pagers, case studies, proposal templates, competitive battle cards, and solution briefs.

• Develop sales plays and tailored proposals based on actual customer engagements and successful implementations, ensuring all materials accurately represent Innodata’s brand and value propositions.

• Collaborate with Marketing, Sales, and Solutions teams to ensure all content is accurate, visually appealing, and consistent with established messaging.

• Work alongside the Senior Marketing Manager to confirm that all messaging aligns with brand positioning, solution narratives, and campaign strategies.

• Continuously refine storytelling frameworks and templates to maintain high standards of quality and brand consistency across the organization.

Training & Sales Readiness

• Design and facilitate onboarding and ongoing learning programs for sales representatives.

• Organize "Sales Play" sessions and solution updates in collaboration with Solution Architects and subject matter experts.

• Oversee readiness materials and certifications to ensure the sales team remains knowledgeable and confident.

• Coordinate sales training in conjunction with monthly marketing campaigns.

Tools & Systems

• Administer sales enablement platforms and digital asset management systems.

• Develop and maintain dashboards to monitor usage, adoption, and sales content performance.

• Work with Operations to ensure proper integration and alignment between Salesforce, Pardot, and enablement assets.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• More than 4 years of experience in sales enablement, marketing, or sales operations within B2B technology, SaaS, or AI sectors.

• Comprehensive understanding of enterprise sales processes and the importance of aligning marketing with sales.

• Demonstrated ability to build scalable enablement programs and produce top-quality sales content.

• Outstanding communication and project management skills, with the capacity to handle multiple priorities in a fast-paced environment.

Success Metrics

• Enhanced sales readiness and performance, as evidenced by higher win rates and shorter sales cycles.

• Reduced turnaround time and increased satisfaction for sales content requests.

• Growth in adoption and usage of sales enablement assets.

• Stronger collaboration and alignment between Marketing and Sales teams.

• Clear contribution to pipeline generation and improved conversion rates.

• Consistent production of high-quality, brand-compliant sales content.

Why Join Innodata

At Innodata, you will collaborate with some of the most talented professionals in the fields of AI and data. As a member of our global team, you will play an active role in driving innovation at the intersection of human expertise and machine intelligence. We offer competitive compensation, flexible remote work options, and the opportunity to help define the future landscape of AI.

Please be aware of recruitment scams involving individuals or organizations falsely claiming to represent employers. Innodata will never ask for payment, banking details, or sensitive personal information during the application process. To learn more on how to recognize job scams, please visit the Federal Trade Commission’s guide at https://consumer.ftc.gov/articles/job-scams. 

If you believe you’ve been targeted by a recruitment scam, please report it to Innodata at verifyjoboffer@innodata.com and consider reporting it to the FTC at ReportFraud.ftc.gov.

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